Our History
In 1992, Rydell Chevrolet in Waterloo was the first in the group to implement "Bottom Line Pricing", now in effect group wide. "Bottom Line Pricing" is a hallmark at Rydell. All vehicles are priced up front with the best price, right on the windshield. "We believe that buying a vehicle should be fun and stress-free;' said Jeff Smock, general sales manager. The price that you pay for a vehicle has nothing to do with a person's negotiating skills - that's not the way Rydell does business. "No pushy salespeople, no high pressure, no negotiating and no game playing. We put our very best price on all of our vehicles up front everyday, which makes buying a vehicle at Rydell quick and enjoyable" Halbur said. "When you leave Rydell, you don't have to wonder if you got the best deal. You know you did."
In 2004, Rydell made a significant investment in the infrastructure of the Waterloo dealership by adding a new service drive, quick lube and car wash. In 2012, Rydell stepped up and remodeled again utilizing the Essential Brand Elements that GM has laid in place for the next generation of Chevrolet Dealerships."We want our guests to be comfortable in every aspect of ownership from sales to service, and our facility needs to represent that" Halbur said.
In 2015, the Rydell family acquired Pinicon Ford Lincoln. In July, the "Best Price, Up Front" philosophy on all vehicles as well as the "5-day like it or return it money back policy and 30-day exchange policy" on all pre-owned vehicles was implemented. In October 2016, the name was changed to Rydell of Independence and the Chrysler, Dodge, Jeep, and Ram franchises were added.